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So we built a better system – one that feels good, fits real life, and actually lasts
Hundreds of people have trusted in us as
their Wellness Coaches
Hundreds of people have trusted in us as
their Wellness Coaches
The fitness industry has spent years telling people that more is better. Train harder. Train more often. Push yourself further.
We believe there's a better way.
FITISM was built around a simple idea: fitness should make your life better - not take it over.
Intelligent training. Great coaching. Real progress. And an experience that makes you want to keep coming back.
That's Fitness That Feels Good.
More than just a workout.
Everything we do is built around three things
Training with purpose.
Our sessions aren't random workouts. We programme our training to help you build strength, fitness and confidence over time.
People who know you.
Small groups mean proper coaching. Our coaches get to know you, understand your ability and help you keep progressing.
A gym you actually want to come back to.
Great fitness isn't just about what happens during the workout. It's how you're welcomed, supported and made to feel every time you walk through the door.
At FITISM, training is never random. Every session is built with purpose, designed to deliver measurable results and support long term progress. Our two signature session types, BUILD and BURN, target the foundations of fitness: strength and conditioning.
Intelligent strength training that builds a resilient, capable body.
Structured, progressive strength training designed to help you get stronger, move better and build confidence - all expertly coached in small groups.
Intelligent conditioning that builds complete aerobic fitness.
30-minute conditioning sessions designed to improve aerobic fitness, endurance and capacity through purposeful, intelligently programmed training.
FITISM was built by three people who believed fitness could be done better. What started as an idea has grown into a network of gyms and a community of coaches and members, all built around the same belief: fitness should make your life better, not take it over.
We're still very much part of FITISM today, working with our teams to keep improving what we do and building what's next.
Matt Kay
Co-Founder
Becci Sampson
Co-Founder
Ali Crawford
Co-Founder
To build a network of gyms where fitness feels good – creating a movement and redefining how people experience fitness.
To make fitness feel good – every day, for every member.
Ownership - Take responsibility.
Standards - Do things properly.
Energy - Bring the right energy.
Connection - Know people. Build relationships.
Different locations. One FITISM experience. Expert coaching, intelligent training and brilliant communities - built around real people and real life.
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