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So we built a better system - one that feels good, fits real life, and actually lasts.
Hundreds of people have trusted in us as
their Wellness Coaches
Hundreds of people have trusted in us as
their Wellness Coaches
FITISM was built to replace a broken fitness model. A system where training feels good, fits real life, and lasts - without extremes or burnout.
A modern training system for real life
The FITISM Method combines world-class programming, outstanding coaching, and exceptional hospitality to create a fitness experience that feels different and lasts.
Structured. Progressive. Science-backed.
Training is delivered in progressive 13-week blocks, broken into clear phases that steadily build strength and conditioning. Every session is intentional, removing guesswork and helping you feel progress you can trust.
Expert coaching, delivered personally.
Every session is led by outstanding coaches in a small group setting, allowing training to be personalised, supportive, and confidence-building so you always know what you’re doing and why you’re doing it.
Service is what we do. Hospitality is how it feels.
From your first interaction to every session that follows, FITISM is built around high standards of care, detail, and attention, creating an environment where people feel welcome, supported, and valued.
Matt Kay
Managing Director
Becci Sampson
Financial Director
Ali Crawford
Commercial Director
To build a network of gyms where fitness feels good - creating a movement and redefining how people experience fitness.
To make fitness feel good - every day, for every member.
Ownership
We take responsibility for your experience; from the moment you walk in to the results you build over time. If something can be improved, we don’t ignore it or pass it on. We step in, make it better, and keep moving forward.Because when you train with FITISM, you’re never left to figure things out alone.
Standards
We believe the small things matter. From coaching quality and programming to how the gym feels every time you walk in, we take pride in doing things properly; consistently, professionally, and with care.High standards aren’t about perfection. They’re about creating an environment you can trust.
Energy
Energy changes everything.We bring positivity, presence, and focus to every session and every conversation. Not forced hype; real, supportive energy that makes training enjoyable and motivating. Because when the room feels good, training feels better.
Connection
We’re in the business of people.We take the time to know you, support you, and build real relationships; not just count reps. FITISM is a place where you’re recognised, encouraged, and part of something bigger. Because fitness works best when you feel connected.
FITISM gyms are designed to deliver the same standard, the same method, and the same feel, wherever you train with us.Each location brings the FITISM Method to life through expert coaching, structured programming, and an environment built to help you feel good, stay consistent, and train for the long term.Choose the location that works for you and experience fitness done properly.
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