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So we built a better system – one that feels good, fits real life, and actually lasts
Hundreds of people have trusted in us as
their Wellness Coaches
Hundreds of people have trusted in us as
their Wellness Coaches
FITISM was built in response to a broken fitness model. Too often, training pushes extremes and ignores real life. Our approach is different. Training that feels good, fits around you, and supports long-term progress without burnout.
A modern training system for real life
The FITISM Method combines world-class programming, outstanding coaching, and exceptional experience to create a fitness system that feels different and lasts.
Structured. Progressive. Science backed.
Training is delivered in progressive 13 week blocks, broken into clear phases that steadily build strength and conditioning. Every session is intentional, removing guesswork and helping you feel progress you can trust.
Expert coaching, delivered personally.
Every session is led by outstanding coaches in a small group setting, allowing training to be personalised, supportive, and confidence-building so you always know what you’re doing and why you’re doing it.
Service is expected. Experience is what people remember.
From the first interaction onward, high standards are expected at FITISM. It’s the experience shaped by care, detail, and attention that makes people feel welcome, supported, and valued.
At FITISM, training is never random. Every session is built with purpose, designed to deliver measurable results and support long term progress. Our two signature session types, BUILD and BURN, target the foundations of fitness: strength and conditioning.
Small-group personal training that builds real strength.
BUILD sessions are designed to increase lean muscle tissue and improve tone through structured, progressive movements. Every exercise is intentional, every session coached, and every block programmed to help you move stronger, feel more confident, and see results that last
High energy cardio that boosts aerobic fitness.
BURN sessions improve aerobic capacity, endurance, and overall fitness through dynamic, challenging workouts. Sessions are carefully programmed to push limits safely, maximize calorie burn, and elevate your cardiovascular performance — all without compromising recovery or long term progress.
Matt Kay
Managing Director
Becci Sampson
Financial Director
Ali Crawford
Commercial Director
To build a network of gyms where fitness feels good – creating a movement and redefining how people experience fitness.
To make fitness feel good – every day, for every member.
Ownership
We take responsibility for your experience, start to finish. If something can be better, we step in, improve it, and move forward. You’re never left to figure things out alone.
Standards
The small things matter. From coaching and programming to how the gym feels every day, we do things properly, consistently, professionally, and with care. High standards create trust.
Energy
Energy changes everything. We bring positive, focused energy to every session, not forced hype, just the kind that makes training enjoyable and motivating.
Connection
We’re in the business of people. We know you, support you, and build real relationships, because fitness works best when you feel connected.
FITISM gyms are designed to deliver the same standard, the same method, and the same feel, wherever you train with us. Each location brings the FITISM Method to life through expert coaching, structured programming, and an environment built to help you feel good, stay consistent, and train for the long term. Choose the location that works for you and experience fitness done properly.
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